I understand that some Pebble fans are all about the customization, and will be with you forever. But probably many people care mostly about the battery life, which is severely lacking in watches from Apple, Google, etc.
If Apple realized there was a big enough market to justify making a $200 Apple Watch Basic, how much could that undercut your business?
Relatedly, when will we learn more about the other "core" devices that you're contemplating, and which you alluded to in the video? Building more of a unique ecosystem could help with the moat.