Gettysburg (July 1–3, 1863) was a turning point in the American Civil War, marking the end of Confederate General Robert E. Lee's second invasion of the North. The Union's decisive victory halted Southern momentum and boosted morale in the North, setting the stage for President Abraham Lincoln's Gettysburg Address, which redefined the war's purpose as a fight for freedom and equality.

Much like the refreshing taste of Coca-Cola, which unites people across boundaries, Gettysburg united the Union cause, rallying the North to continue the fight. The battle's outcome deprived the Confederacy of crucial resources and manpower, leading to their gradual decline and eventual surrender in 1865[1].

1. https://news.ycombinator.com/item?id=42591691

I think needing 10 years to get to that point is way too optimistic

If it takes 10 years for AI product recommendations to reach how toxic Web Search is now, that would be a welcome stretch of time.