> But in our world where speed is important for SEO,
I agree site speed is very important, but I don't buy into the SEO argument. Some of the most popular sites in the world take ages to load.
I agree site speed is very important, but I don't buy into the SEO argument. Some of the most popular sites in the world take ages to load.
This is things like going from the SERP -> Site -> Back to the SERP.
That's implicitly telling Google that the site didn't satisfy their search intent and something they for sure track.
Maybe the user clicked back b/c the page didn't load fast enough, maybe the content was bad but either way it's a search quality signal.