What's your estimate for hardware costs? You can't get phone+service for $20/month. What if they have limited or poor credit?
Those are the actual costs of my phone plan. I've never once come close to the cap because I don't stream music/video on my phone. It's not a need. I can load all the websites I must access and look up maps everywhere I need to go. And it's a pre-paid plan. No credit check required.
People who are really struggling simply do not NEED to spend more than $20 for phone service.