Value? Enough people are happy to pay $150 for it.
Things should never be priced based on actual expense unless your margins are infinitely slim.
Things should never be priced based on actual expense unless your margins are infinitely slim.
It simply doesn't solve a problem I have, and at $150, I'm not likely to give it a shot to see if locking my doors manually is really that much of an inconvenience (I doubt it is). I might pay $50, but even then that's a stretch because, as I said, it doesn't solve a problem I've got.
Perhaps that sounds harsh, but there are plenty of products out there that cost a lot of money (much more than $150) which won't bring you any additional value.
The new Lockitron will certainly bring value to a lot of people, including renters.