I loved MTV as a kid but it was as different to social media as can be.
Half the time you would turn it on and not like the video playing then switch the channel. Even if you liked the video that was playing, half the time the next video was something you didn't like so you would switch the channel.
Now imagine if MTV had used machine learning to predict the next video to show me personally that would best cause me to not change the channel.
That is not even really a different scale but a different category.
The best time to start doing the right thing is now. Unless the argument here is “since people got away with it before it’s not fair to punish people now.”
This was a broad, simplified, unsupported claim that cannot be compared to the demonstrable, well-studied impacts of social media on people’s - especially young people’s - minds. They are not even remotely on the same level.
If we want to debate MTV specifically yes there are well studied, proven impacts of how various media can make people think of their own bodies and lives etc. that can be harmful. But again it’s not remotely to the same degree. Social media can be uniquely poisonous. There are a myriad of studies out there that confirm this but I’m happy to link some if you want me to.
If somebody wanted to it would probably not be very difficult to write an article all but conclusively proving that Instagram is more harmful than MTV.
Is the evidence better this time, and the argument for corporate misconduct more ironclad? Maybe, I guess, but I'm skeptical.