You eat at McD's or most fast food places these days, you need the app to get reasonable prices, usually at a 15-20% discount. The app really does enhance the experience, order exactly what you want without human error, roll up to the drive-thru, give them the code, and they begin making the order at that point.

They've been pushing $5 value meals recently because the dollar menu's just not fiscally feasible anymore and $10-12+ for the normal value meals isn't a value to most people.