It's really true language is a big barrier but honestly the solution cannot be for every single company to offer services in 20 languages. It can't be. English must be adopted.
It's really true language is a big barrier but honestly the solution cannot be for every single company to offer services in 20 languages. It can't be. English must be adopted.
> English must be adopted.
I cringe when I read this. Why not German? There are more native German speakers than any other language in the EU. Also, in the age of LLMs, translating (on a best effort basis) to (at least) 24 different languages is trivial.Look at https://en.wikipedia.org/wiki/List_of_languages_by_number_of... and look at the total speakers vs. native speakers.
Now it should be clear why one is better than the other. The shared language of most is English, so you have the least amount of "extra learning" required.
Also, the number for German is generous in that it includes people that speak wildly "incompatible" dialects and accents. While people in Bavaria technically speak "German" and having them talk to other people that speak "German" (with various dialects) is easier than asking either to speak English as their primary language, that doesn't really solve the problem of even intra-German language rivalry.
Of course one thing will unite Bavarian and Saxon and Swiss and Austrian German and other highly accented/dialectic German speakers: They'd rather speak "German" (and deal with weird pronunciation/words) than English as an official language ;)
What unites them is the German language when there is an outside "threat": English.
Otherwise there's squabble and language is part of it.
Are there more distinct markets in the EU/EEC where adopting german would give you a quantifiable economic and/or competitive advantage over adopting english?