What Happened To Uploading A File To The FTP Site And Hitting Refresh?
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It really only becomes a sin when you have a lot of visitors who are relying on your site. For my larger sites, I have a build process. It's all a mater of scale and how much risk is acceptable for your website.
Not knocking down the many brilliant developers who work this way, but it seems the simple approach sometimes is the best approach.
It's only that as the web grew up, and websites became less a bunch of static files and increasingly an application, or more commonly a pile of application-like messes run by many different people at the same time, involving a bunch of dependencies between files, whether organized code or haphazard things piled on things piled on things, doing staged releases comes to be the more sensible option.
At a certain level of complexity, FTP can become a liability and cost you business.