See https://news.ycombinator.com/item?id=45989369
Most people, including small businesses, used shared hosting providers back then, and none of them supported mod_perl, while most of them eventually did support mod_php. That's why PHP came to completely dominate the market for self-hosted (or hostable) web applications, like phpBB, Drupal, and WP--writing those in anything other than PHP after mod_php became available (but before AWS) made no sense. PHP was at least as ubiquitously supported as Perl, and through mod_php (avoiding CGI's overhead), much faster.