It's easy for us. It's not clear how someone coming from windows would even know that they had to do this, much less do it.
My cards have been a 2080, 3070 Ti, 4070M, and 4090. I could barely get an AMD card (6600 or something?) to work.
Now you have talked to someone who has not had that experience. And everyone I have talked to says they have had an experience either like mine, or like mine minus issues with AMD.
The other day I handed my Arch laptop to a friend (a mechanical engineer) who liked tinkering with computers, had a few papers on $RECENT_AI_TOPICS, and was considering moving to arch to learn Linux. I advised him to start with Ubuntu and then move to arch, but he insisted so I gave him a quick test.
Since he was more or less comfortable with reading manuals and searching, I asked him to install nginx on my laptop and change the configs to listen on 8080. He eventually succeeded ... after 70 minutes or so. He installed nginx and started the service pretty easily in a couple of minutes, but then he got stuck on editing the config files. First, he wasn't familiar with the terminal file editors so he had to learn one (he chose vim and went through vimtutor) and then he opened the config file without sudo, so he couldn't save the file. Then he thought that maybe he needed to stop nginx first but that didn't work. And then he started reading nginx manuals and tutorials and SE threads for like 30 minutes. Finally he decided to search the vim error directly and then found the issue.
I have often heard similar stories, and I think the main hurdle for most people is not "the hard part" or RTFM, but it's "the unwritten part" and the conventions.
Chalk mark $1
Knowing where to put it $999
Repeatedly after me: you boot, you buy a game, you play. That’s it.