Shouldn't be any harder than the name.
Consumer router firmware UIs, typically owned by ISPs, I'd not expect that yeah. Some don't even let you pick a WiFi band anymore and require other changes to be submitted through an ISP portal on the web somewhere (thinking of Belgium here, not sure which ISP it was)
Sure, some hacker somewhere will screw with these databases by rotating their AP MAC Address regularly but 99.9% are not going to touch it and 99.9% is good enough for location databases.