Hacker News Reader

Adafruit already sells own-brand Arduino clones. They have a whole line of Uno-shaped boards with various microcontrollers, some drop-in compatible with the original Uno, and others with more modern chips.

https://www.adafruit.com/category/818

I know, I'm talking about the rest.

Adafruit also created and maintains CircuitPython, which is targeted very much at the same audience as Arduino. Very beginner friendly, great for quick prototyping/one-offs, but serious enough that one can ship small scale projects with it. And Python is a much better language for that than C++ (which is what Arduino users do not really realize they are using).

FruitDuino was taken