Indeed, and an articulate, confident defense can also be that much more insidious. I never found it hard to ignore obviously bad-faith talking heads on cable news, but when someone is on a podcast conversation with a host I like, it's much easier to nod along until that moment where they say something demonstrably false and I have to rewind my brain a minute or two to be like... wait a sec, what? How did you get to that position?