If the owner of a platform tries to enforce a set of virtues, it will always be seen as censorship by a fraction of its users. That fraction will increase as the user base increases, as the alternatives diminish, and as the owners govern with more impunity.
I personally think these loud users are immature, disrespectful, anonymous cowards, but my opinions are irrelevant — the important thing is that large platforms are politically unstable.
The solution to this is to fragment the internet. Unfortunately, this is incompatible with the information economies of scale that underpin the US economy. In my opinion, our insanity is an externality of the information sector, much like obesity for staple goods or carbon dioxide for energy.
I don’t agree with these individualized how-to guides. I can turn my phone off and go outside, but I still have to live in a world informed by social-media sentiment.