This is like saying "if you don't like train prices then don't complain until you've tried jumping the turnstile".
I see your point generally though: accessing content that the publisher has attempted to force you to pay for. My general thought though is that it appears to be a failed (failing?) business model. I just don't know what the solution is. Perhaps if the ads avoided obscuring the content (like newspapers and magazines) I would probably just ignore them and not actively try to suppress them.