I thought that the loss of trust would be self-explanatory in that regard? You don't buy stuff you don't trust, yes?

Anyways: https://futurism.com/the-byte/study-consumers-turned-off-pro...

Researchers have found that including the words “artificial intelligence” in product marketing is a major turn-off for consumers, suggesting a growing backlash and disillusionment with the tech — and that startups trying to cram “AI” into their product are actually making a grave error.