The answer that immediately springs to mind is that women, ethnic minorities, and the urban poor all did relatively badly in the 1960s. With the latter two categories, for every apple pie home with a sedan and two kids there were umpteen other drafty tenement flats with malnourished families sharing a bedroom:
British tenements
https://www.theguardian.com/artanddesign/gallery/2021/feb/02...
NYC tenements
https://www.nypl.org/blog/2018/06/07/tenement-homes-new-york...
It’s not one thing or another — many factors have contributed to what feels like change this way or that over the years — but I try to never forget just how abominably crap life used to be for quite a lot of people, and just how much better it is these days.