We have this (reasonably) rigid definition that grants the appearance of specificity. But there are almost surely UPFs that are fine and there are probably non-UPFs that cause the same problems as UPFs. Potato chips are hyper palatable, but are not UPFs.
So what is the benefit of saying "avoid UPFs" over "avoid junk food?" At least saying "avoid junk food" makes the fuzziness apparent. But by focusing on this UPF definition (which is almost surely not the actual thing that is causing negative health outcomes) we end up in weird scenarios where potato chips and bean-to-bar chocolate are fine but wheat bread with preservatives are not even if it turns out that the preservatives aren't the source of any problem.