Ha, they even have their "Website of the year" award linked on their top banner
https://web.archive.org/web/20080704050905/http://theguardia...
(Perhaps your point though is to broadcast to everyone—who presumably are in fact blocking ads—that the site is pure awfulness without any ad-blocking. Of course you're preaching to the choir at that point anyway.)
I see your point generally though: accessing content that the publisher has attempted to force you to pay for. My general thought though is that it appears to be a failed (failing?) business model. I just don't know what the solution is. Perhaps if the ads avoided obscuring the content (like newspapers and magazines) I would probably just ignore them and not actively try to suppress them.