Digital marketing made easier: Introducing Google Tag Manager

I've been testing out Tag Manager for a few weeks now. If you want a free service it's good and I'd recommend it, especially if you do a lot of work with Dart, AdWords, and Google Analytics.

If you have money to spare, though, I'd recommend another solution. I've only briefly looked into Satellite but I'd say go with that over GTM. GTM has the normal Google problem of making things a bit too complicated, while with Satellite I was confident that I could hand off the account to a less technical member of our team and there'd be no problem making changes.

Having evaluated a lot of tag management solutions I consider this a big deal. Most solutions for a site in the 50 million+ pageview range are around $3-$7K a month with a $5K - $15K installation fee. A few are $500-$1K a month. However for the most part Google's solution covers most of the functionality and it's hard to beat free.

An admin changed the title here, which I altered to try to include an explanation. So instead...

I was somewhat confused what it was talking about when it referred to tags - it primarily means snippets of Javascript. Things such as your Google Analytics snippet, Facebook Like button snippet etc.