There are at least a few stories from the 90s where companies that readily could have invested in “getting online” instead decided that it would only harm their existing business. The hype at the time was extraordinary to be sure, but after the dust settled the internet did change the shape of the world.

Nobody can really know what things will look like in 10 years, but if you have the capital to deploy and any conviction at all that this might be a sea-change moment, it seems foolish to not pursue it.