Cloudflare is still down and now its been 5+ hours. Having said that, the thing about "if you don't need to" is not that simple. FOr personal sites/blogs, I can agree but then it really doesnt matter for those. For a real business, the value of cloudflare (As centralized as it gets) is the proxy especially against attacks. The other stuff like CDN/Caching etc are bonus on top.
Unless there is a better option, just asking real businesses (no matter how small) to not use cloudflare is not an option.