I don't consider Cloudflare part of the "real" internet anymore, instead it's a private intranet that got too big.
Its incredible we took a decentralized model and centralized it with things like cloudflare and social media. I think we need pushback on this somehow, buts hard right now to see how its possible. I think the recent talk about federation has been helpful and with the world falling into right-wing dictatorships, this privacy and decentralization is more important than ever.
As for people… A programming club I attended is filled with people who run homelabs, use Linux and generally dislike anything corporate. The project to switch communication of discord is now more than a year old. I do feel sometimes that resistance against corporate internet is futile.