I'm guessing you're employed and your salary is guaranteed regardless. Would you have the same outlook if you were the self-employed founder of an online business and every minute of outage was costing you money?
Even if you were making a million a minute, typically, it still didn't cost you a thing, nor have you lost anything.
You're not making as much, sure, but neither a cost, nor a loss.
Don't ask me how I know.
Maybe Tuesdays tend to be a big day for me, and instead of "down for a day", it's "lose almost a quarter of my income for the month".
Cloudflare is pretty pervasive, there are all kinds of people and businesses, in all kinds of situations, impacted by this.