My impression is that Grok is very rarely used in practice outside of a niche of die-hard users, partly because of very different tuning to other models, and partly the related public reputation around it.
https://firstpagesage.com/reports/top-generative-ai-chatbots... suggests 0.6% of chat use cases, well below the other big names, and I suspect those stats for chat are higher than other scenarios like business usage. Given all that, I can see how Gemini might not be focused on competing with them.