So what if it's subsidized and companies are in market share grab? Is it going to cost $40 instead of $20 that I paid? Big deal. It still beats the hell out of $2k - $3k that it would have taken before and weeks in waiting time.
100x cheaper, 1000x faster delivery. Further more, v0 and ChatGPT together for sure did much better than the average web designer and copy writer.
Lastly, OpenAI has already stated a few times that they are "very profitable" in inference. There was an analysis posted on HN showing that inference for open source models like Deepseek are also profitable on a per token basis.
Think about the pricing. OpenAI fixed everyone's prices to free and/or roughly the cost of a Netflix subscription, which in turn was pinned to the cost of a cable TV subscription (originally). These prices were made up to sound good to his friends, they weren't chosen based on sane business modelling.
Then everyone had to follow. So Anthropic launched Claude Code at the same price point, before realizing that was deadly and overnight the price went up by an order of magnitude. From $20 to $200/month, and even that doesn't seem to be enough.
If the numbers leaked to Ed Zitron are true then they aren't profitable on inference. But even if that were true, so what? It's a meaningless statement, just another way of saying they're still under-pricing their models. Inferencing and model licensing are their only revenue streams! That has to cover everything including training, staff costs, data licensing, lawsuits, support, office costs etc.
Maybe OpenAI can launch an ad network soon. That's their only hope of salvation but it's risky because if they botch it users might just migrate to Grok or Gemini or Claude.
Then everyone had to follow. So Anthropic launched Claude Code at the same price point, before realizing that was deadly and overnight the price went up by an order of magnitude. From $20 to $200/month, and even that doesn't seem to be enough.
Maybe it was because demand was so high that they didn't have enough GPUs to serve? Hence, the insane GPU demand?