Anyways, in the end, you can get them to do almost anything by simply saying you want to return the car. That's pretty damn expensive and something they have no choice but to honor. Still, if you don't know this trick, it's a good way for these guys to be sneaky. This would've been easier for me to deal with if I could just physically bring it in somewhere and say "give it back clean".
That being said, I also understand you have better consumer protections in the UK, so maybe things are different for you.