https://www.bloomberg.com/news/articles/2025-11-13/tesla-is-...
>Tesla Inc. is developing support for Apple Inc.’s CarPlay system in its vehicles, according to people with knowledge of the matter, working to add one of the most highly requested features by customers.
>The carmaker has started testing the capability internally, according to the people, who asked not to be identified because the effort is still private.
That's very different from a Toyota x Apple partnership.
So no, those are two different scenarios. The era of Apple controlling the platform is gone. (Except for legacy ones)
So this is a classic game theory situation. You want all participants (Toyota, Honda, Ford) to cooperate (not have CarPlay) and not defect. So participants watch each others move.
If they stick together, all of them stand to win.
If one defect, in the short term they might win but in the long-term Apple will seek to commoditize the car maker.
They increasingly just don't buy Tesla. Strong growth in that segment lately.
I recall though, back in 2021 we rented one as a test drive situation. The UX was so horrific I did an immediate 180 on that idea. Hard pass. Carplay might've saved that sale, their stock infotainment is trash.
I wouldn't be surprised if they go all on in Carplay Ultra near the end.