Using Adwords to Earn Uber Referral Credit | Hacker News Reader

Using Adwords to Earn Uber Referral Credit

alexshipillo.com

22 pointsalexshipillo13 comments

The referral list in the screenshot is why I don't do this stuff. I initially posted my Dropbox referral link in a number of places, but as soon as I saw the e-mail address of my referrals, I immediately stopped.

I don't know if they could see my e-mail address as well, but it was extremely uncomfortable from a privacy perspective, so I ended up asking Dropbox if they would cancel my referrals.

Not that I don't want the storage, but it makes me uncomfortable that people I don't know might have my e-mail address, especially if I post the links in a context I believe to be anonymous or pseudonymous.

I actually think that in this case, Uber does a good job of protecting privacy. I don't see the email address or the last name of the people that I referred, just their first name. I'm assuming that means that they don't see my name/email either when they sign up via my link.

You really shouldn't see any of that. I do lots of affiliate marketing and companies rarely give any more information than whether or not people met the requirements for me to get paid - and how much they are paying, if I'm on a revenue share deal.

It's really none of my business who they are and would be an invasion of their privacy for me to know - in my opinion.

I guess an argument could be made for refer-a-friend programs working differently, but the default should always be sharing this kind of data only on a need-to-know basis.

Well, according to Uber's referral program copy, in theory, you're referring your "friends" to the service. Aka people you know, and people who probably wouldn't mind you knowing they signed up. So I can at least see why Uber (and other referral services in general) might not think twice about sharing small pieces of personal information with the referrer. Not saying you don't have a good point, though, because I agree.

In this digital age, friends can still be pseudonymous, though.

My favourite piracy definition is by Steve Jobs who said: "Privacy is knowing what you signed up for".

We can argue back on forth on what the implications of the names showing up are and aren't[1], but neither the referrers nor the referrals knew that this would happen. That's bad privacy on Uber's and Dropbox's part.

[1]: Not everyone manages to get people to sign up as fast as you did. The implication of this is that if I know who signs up and when, I can surmise their name based on this information, which violates the user's privacy. Again, privacy is very contingent on the implications of what a malefactor might be capable of.

Whether a mountain or a molehill, this is something that just doesn't serve any good purpose but comes with some negative consequences.

Just wrote this up after running an AdWords campaign against my Uber referral link earlier this week. I know that this method is well-publicized for maxing out your Dropbox storage - has anyone else tried this for other services?

For Dropbox, I earned my credit by linking to my referral URL in the download page of my website, which gets about 1k hits a day. It took a while but I maxed about my Dropbox credit and have over 20GB on my free account now. This was basically an ad that I placed myself, so an Adword campaign should work quite well especially with a free advertising code.

Brand arbitrage is a mainstay of many affiliate marketers. Given that one can transform success with it into (large piles of) generally spendable currency, most don't spend too much time optimizing for (small piles of) gift cards.

Great point. I mentioned in my post that "there isn’t a huge amount of upside" financially, but I definitely got personal value out of just doing the experiment. I'd suspect that most of the truly lucrative affiliate opportunities are extremely competitive.

I did this for a few days a while back when Fab.com was offering the credit for new referrals on both ends (money for them, money for me) but wasn't able to get it to ROI positive. There were a ton of sign ups but not enough people made that first purchase to get me the credit and they're pretty smart about expiring credits and the putting in a 30-day limit on when the referral must have completed their first purchase.

Interesting. Does the person need you sign up through you, or just use your referral code at checkout? If it's the later, I wonder if you could target your keywords to "fab promo code" or "fab discount" to try to get people that were near the end of the purchase cycle and were just looking for a promo to complete their purchase.

Actually, it was simpler than that. The link on my ad went to a Fab.com sign up page that already had my referral code embedded. The user simply needed to make a purchase within the first 30 days to enable me to receive my referral credit. Many of the users I paid for most likely did buy something but not within the 30 day timeframe.

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