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Oh the irony of this being presented as an "interactive" infographic. Their number 1 takeaway is "Understand my users & their needs".

This information may or may not be useful, but the format prevented me from being interested in finding out. Next time just present this as a body of text and images with some nice typography.

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Given the amount of text and lack of time we have, I think there is an opportunity to evolve content and that is what we are trying to do. We tried text + images format but found it too limiting. The doodle style is comparatively more readable, share-able and easily consumable in short period of time.

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