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Isn't that something the startup people always advocate, to do things by hand till you proved there's a market? Sounds like they did

Not sure if this is what PG had in mind, but yes, the famous "do things that don't scale at first" advice to startups

Yeah imo this is a success story.

If it was a digital transcript service alone, yes, it is a success.

Claiming that the transcripts were generated by a nonexistant AI is fraud and should be treated as such.