I've heard the same breathless parroting of the marketing hype at large O(thousands ppl) cloud tech companies. A quote from leadership:

> This is existential. If we aren't early adopters of AI tools we will be left behind and will never catch up.

This company is dominant in the space they operate in. The magnitude of the delusion is profound. Ironically, this crap is actually distracting and affects quality, so it could affect competitiveness--just not how they hope.