That was a bit shady if you're buying stock, but I've never had any trouble buying a groupon, getting a groupon redeemed, or getting one refunded. Overall I think Groupon is pretty legit for its customers, and businesses actually get paid (whether or not they can support themselves with the kind of clients Groupon brings in is another issue).

If you have to read mice type to find out the full T&C, there's something less than reputable about how you do business.

EDIT: Just looked at the FAQ on the site, they are up front with their 2 options. The shoes are $39.95 if you sign up for the VIP program, otherwise they're full price. So if you want the sale price, you've got to sign up for VIP. http://www.justfab.com/faq.htm#Q02