1. AI is generating a lot of buzz
2. AI could be the next technology revolution
3. If we get on the AI bandwagon now we're getting in on the ground floor
4. If we don't get on the AI bandwagon now we risk being left behind
5. Now that we've invested into AI we need to make sure we're seeing return on our investment
6. Our users don't seem to understand what AI could possibly do so we should remind them so that they use the feature
7. Our users aren't opting in to the features we're offering so we should opt them in automatically
Like any other 'big, unproven bet' everyone is rushing in. See also: 'stories' making their way into everything (Instagram, Facebook, Telegram, etc.), vertical short-form videos (TikTok, Reels, Shorts, etc). The difference here is that the companies put literally tens or hundreds of billions of dollars into it so, for many, if AI fails and the money is wasted it could be an existential threat for entire departments or companies. nvidia is such a huge percentage of the entire US economy that if the AI accelerator market collapses it's going to wipe out something like ten percent of GDP.
So yeah, I get why companies are doing this; it's an actual 'slippery slope' that they fell into where they don't see any way out but to keep going and hope that it works out for them somehow, for some reason.