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There's certain sexual activity called pegging. I guess that's what could come to mind here :)

Oh, I didn't know

There's also smegma, which is not a whole lot better.

It appears that every short word means something obscene in some language.

Advice would then be to avoid short names for products altogether.

I agree. I wanted to add something short and creative

Mitsubishi renamed the Pajero in Spain, because "pajero" means "wanker".

Honda Jazz was first called Fitta which is cunt in Swedish.

It reads like a portmanteau of pegging and smegma. Hope that helps, although I'm afraid it will do the opposite.

For me it's also that it works as a joke setup, just like "ligma" or "updog".