We’re not just using words. We’re writing them. Unless we’re not. #slopfest2025

We gotta add in the "and here's what B2B Enterprise SAAS sales taught me"

I bet we could draw a throughline of the overly-dramatic writing style to TED Talks and all the way back to Steve Jobs' presentation style. The pregnant pauses. The short sentences. The holding back on making point for effect. All traced back to early-2000s product launches.