The intent of the South Park sketch was to lampoon that BP were (/are) willingly doing awful things and then give corpo apology statements when caught.

Here, Checkout has been the victim of a crime, just as much as their impacted customers. It’s a loss for everyone involved except the perpetrators. Using words like “betrayed” as if Checkout wilfully mislead its customers, is a heavy accusation to level.

At a point, all you can do is apologise, offer compensation if possible, and plot out how you’re going to prevent it going forward.