Google's Answer to Siri Thinks Ahead
technologyreview.com
technologyreview.com
Example 1: One night I was going to a Roots concert and I went through the venue's website on my Google Chrome on my laptop. Then, right around concert time, Google Now alerted me to what subway I should take to get there.
Example 2: I searched for the Phillies score once on my tablet, and now my phone tells me about the score of each game. Again, I never asked.
Example 3: After 2 days, Google Now guessed where I lived/worked and what time I left for work most days. I don't use any check-in services or anything like that it really just guessed. Then it started telling me what time I'd have to leave home/work to get there on time based on the current subway schedule. Exactly what I wanted, never asked.
Your reaction is a valid one, and I have my limits too, but I think we're beyond the point of merely acknowledging that it's creepy. Please go further: Where is the line? Why? And what are you willing to do about it?
It seems like the bigger issue is when malicious parties usurp this data and use it for their own ends. We can look to science-fiction for predictions. Scroogled comes to mind, as well as a (possibly falsely remembered) recent campaign IRL to root out dissidents via internet searches.
And one more scenario: false flag. Since search records are considered evidence, planting this evidence could be all the sway that a jury needs, or even just for defamation purposes.
I think the fear is not of Google, but of making our lives tied to a record-keeper that could potentially have no accountability.
It is creepy as hell, indeed.
Google had picked a location for me and called it "work" which was not the exact street address but close enough. I know I didn't ever key in an address and explicitly tell them it was where I work, or else they'd have had the correct address from the get-go.
Finally! We can replace the old cliche where a girl has basically moved in with a guy once she has a toothbrush at his place, by a new one, where she has moved in once her phone calls his place home.
Edit: Just checked, it now thinks I work at my kid's school.
Aggregated data from a number of different sources can give a near-complete picture on a customer.
The reason I think this is the case is that it kept on updating my "home" while I took a road trip across the East Coast. So when I moved from NYC to D.C. everyday it would tell me the commute to NYC (Home) because I had spent a few days there and Google thought I was based there.
Also the home/work thing shows up in Google's information about you on Latitude - so you can approve/edit/delete - see http://www.tech-recipes.com/rx/27740/android-setup-your-home...
For example, in the video, the user looked at a subway station entrance, and the glasses showed a rider alert that the station was closed due to a train problem.
I have to imagine that Google Now will be an important information engine behind the "HUD" displays in Glass. Glass is aiming to also follow that principle of offering you information when it's contextually-relevant, and trying to get out of the way otherwise.
Overall I think it's great though.
Google's Knowledge Graph does have a concept of name ambiguity (as does Wikipedia; it has disambiguation pages). For example, if I do a Google search for "Taj Mahal", the right sidebar shows details about the landmark in India, but below that it also offers to give me more information about the Trump Taj Mahal Casino Resort, or Taj Mahal the musician.
There's something very much at the core of life in experiencing it for ourselves without having a computer to hand hold us the whole time and remind us it's time leave for work. I don't find it creepy, just embarrassing to feel like I need to be babied so much by technology.
Chrome moved both together - and many people liked it.
I'm sure you like Google Instant and Google Suggest - with the results/search terms showing up even as you type - allowing you to refine your query on the fly even before you complete it!
Google Now is one big leap in the same direction.
I search for a lot of things, and I would like instant access to a lot of things that I've searched for before.
If my phone can figure out what I need access to 'Now' because I've searched for it before or it knows my routing - I say bring it on - make my life easier - and give me more time to do my stuff instead of handling logistics and trivia.
Look at the examples - giving you transit timings when you enter a bus-stop, or giving you traffic conditions to your office or next appointment, or driving directions to the place you searched for. Why not using the super computer in your pocket for that instead of focusing your mind on it and distracting you from your life?
And either you're watching the game NOW, and therefore the score is not relevant to you, or you're not able to watch the game, so the scores are useful. Presumably, the number of people who time-shift a live game is not that high. Those folks can simply delete the card the first time and never see it again.
Google Now is adding a rich information layer to your life via your phone. You can ignore it or you can use it.
In a computational system, computational intelligence will be used in all instances possible, until such a point as it is either insufficiently advanced or insufficiently informed to continue without making a call to the user intelligence. Thus, the more advanced a computational intelligence and the more information at its disposal, the less interface with user intelligence necessary. By that reasoning, it follows that the ideal or perfect interface would be one which treats the user purely as a data source (more precisely, as the absolute last data source in the pecking order – one to use when absolutely no other data source accessible could possibly provide the same data or make the same decision with reasonable confidence).
In that sense, it's likely that going forward we'll see UIs moving more in the direction of Now / Wolfram Alpha / Siri and using such mechanisms to manipulate and return greater amounts of information.
* This idea of data being acted upon by intelligences is essentially a generalisation of the canonical algorithms and data structures.
* The argument presented would also explain why anyone accustomed to a certain command line interface will swear by it over most graphical interfaces to the same system (the reason being that commands are usually a much more direct interface between the system and the user intelligence).
The possibilities on this are endless and currently Google is about the only company that is able to do it (from my point of view). Google knows my calendar, Google knows my contacts, Google knows pretty much everything I buy online (because they handle all my emails), Google knows about my travel plans (email again), Google know what I've been looking, where I've been (Latitude) and so on.
There could be also huge opportunities for money making in all this. One good question is should they keep all this just to themselves or would it be better to try to create an ecosystem for applications.
Let's the take travel plans as an example. It would be fairly easy for Google to mine my calendar and emails to figure out my travel plans. This would open up opportunities in offering me flight upgrades and other travel related services. Google could either try to use this information themselves, they could allow advertisers to use it, or they could expose it to 3rd party apps (of course with my consent). Keeping with the agent idea these things would be much more than just highly targeted ads. They could be direct offers, like "Say Yes Please, to upgrade your flight from Helsinki to Barcelona to business class for 150€".
Edit: I know the above is glib, and I'm not trying to rain on the parade of unbelievable achievements in data-wrangling that are going on here (I'd love to hear how it's done computationally), but I don't like knowing that all the privacy controls something like this deserves will be rolled out hastily in response to someone's life inevitably being ruined by the careless trust of one's life to a device that can fall out of their pocket. It's easy for the savvier of us on this site to say "serves them for not thinking to take precautions", but when we make it so easy to give a third party the reins, even we get complacent.
LIGHTS DIM; THE GLOW OF A COMPUTER SCREEN FILLS THE ROOM
"In what is thought to be a world-first, a man's life was saved late Friday following automated intervention by a search engine.
"Close friends of Mr Exampleson, who BBC News can now reveal were the only members of his "Best Friends" circle on Boogle Plus, said they were able to get to the Beachy Head cliffs in Southern England five minutes before his arrival thanks only to an email from a 'Concerned Partner'.
"The email said that their friend was displaying worrying behaviour, that he had personally disclosed his intention to take his own life, that he had planned a route to Beachy Head with an estimated arrival time of 19:27, and that he was currently on the A267 heading South at a speed of 57MPH.
"A spokesperson from Boogle Ireland this morning said that they have long been publishing helpline numbers on their website when a user enters certain search terms, and that this was simply an extension of that service.
"Privacy advocate Mr Foilhatison joins us now to discuss what this means for..."
SWITCH CHANNEL
"...surrounded the building and ordered the suspect to come out with his hands up. When questioned, it emerged that the man was famous writer Real Steveyson, who is staying in the area to write his hotly anticipated thriller, Cryptonomnomnom. Mr Steveyson has since been released with a public apology. Police are now said to be following a variety of other leads they hope will 'prove to be less of a hopeless time suck'.
"Asked why he felt detectives had singled him out and surrounded him in his remote location, Mr Steveyson said that he had been searching Boogle over a period of two months for various methods to reduce DNA evidence at crime scenes for his upcoming book. He had also been Boogling for local peat bogs, completely unaware of the recent bodies that police have pulled from them. Mr Steveyson suspects that Boogle may now be sharing live search information with local law enforcement agencies in a bid to both pre-empt crime and increase conviction rates. The idea sounds so far-fetched that he plans to make it the subject of his next novel, which he hopes to publish for the first time via telepathic transfer using the new...
SWITCH CHANNEL
"We're here in the diamond district where Miss Caratson is closing her shop for the last time. Tell us, Miss Caratson, is it the same story for you as it has been for the others?"
"Sure is! I haven't sold a single engagement ring since Boogle Hive got popular."
"Can you explain why?"
"Boogle talks my customers out of the purchase! Somehow it detects that they're in a jewellers. And that's when it gets really weird. It always starts the same way: they get that dreaded audio alert. That's when I know I've lost the sale.
"One time, it told a young man that, based on a language analysis of all correspondence with his partner, there was a 76% chance that his fiancé-to-be was only interested in him for his large Boogle Wallet balance, so he might want to hold off on his big plans.
"Another time, Boogle tells my customer that, based on something called their "Boogle Lifestyle Score", they probably weren't the marrying kind. Then it reels off a list of 12 ways they'd have much more fun with the same amount of money, and it lets them know that six of the 12 things are within a five-minute walk.
"And don't get me started on the glasses! Guys using those Boogle Glasses always get told that Boogle has found the same ring they're looking at 500 bucks cheaper three shops down. It's a race to the bottom. I just can't win.
"Some of us tried to circumvent it by installing Faraday shielding and blocking the damn system altogether, but Boogle just warns people to avoid us before they even get in the door. It's over. I'm done!"
"What will you do now, Miss Caratson?"
"Isn't it obvious? I'm going to do what everyone else is doing. I'm going to start a..."
SCREEN DIMS, AMBIENT LIGHTS FLICKER ON
Yes, some of this may be a little far-fetched, but the idea of a computer network attempting to infer intentions based on a lifetime of intimate accumulated knowledge is troubling for many. Even if such a system has the potential to be incredibly useful, I suspect that the amount of blind trust it demands would make it a challenge to adopt for more than a few of us.
I have been quite pleased with Google Now and use it much more than I ever used any of the other Siri clones. When I am busy, I forget things easily and it is nice when Google just gives me helpful information to keep me on track.
From what I have played with google now and its card alerts it has so far impressed me with bus options to get home, though mostly when I'm upon a bus already and it offers alternatives. If the bus breaks down then I'm covered is how I see it in a thru positive blinkers.
Search for a place on Google - card shows up with driving directions on phone.
Morning and evening, shows up driving time/directions for work/home.
I already know how to get to work every day.
Extra information when presented unobtrusively is not annoying.
a. Do you know how long it's going to take today? If there're any specific traffic issues that are causing delays on your usual route?
b. What if you have an appointment today to a different place than work - wouldn't you like to know the route there?
c. If you take transit, wouldn't you like to see bus routes when you reach the bus stop, instead of manually searching for it?
Think of it as your Personal Assistant... Not sure why you wouldn't want one that's always with you and can be flicked away if it's not what you want [permanently or only this time].
People just happen to like calling the entire app "Google Now" since thats the part they remember, so it became tradition. Much like how some people call the iPod Touch the "iTouch".
Voice Search has been available since Froyo, IIRC -- although in the past it would simply show search results rather than respond with a voice for anything other than a small set of phrases. Voice responses for more general Knowledge Graph queries is new in Jellybean. (Long-press the search button on an older phone, like a Nexus One, to trigger it.)