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It fills up your progress bar as you perform their actions. That is the definition of gamification.

Perhaps it fits yours, but not mine. I consider gamification as adding mechanisms to some other activity (such as participating in a community) to turn it into a game. While the idea was inspired by a game, I don't see any more "gamification" here than I do in keeping track of, say, how many friends one has on Facebook. There's no reward system, no leader boards. It's just a record of travel.

>I consider gamification as adding mechanisms to some other activity (such as participating in a community) to turn it into a game.

Perform action, receive reward, repeat, collect more rewards.

That in a lot of definitions is a game. Fog of World, you perform an action by travelling, unlock badges, repeat, collect more badges. That sounds like the very definition of gamification.

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