> The Coca-Cola Company sought ways to increase the five cent price, even approaching the U.S. Treasury Department in 1953 to ask that they mint a 7.5 cent coin. [https://en.wikipedia.org/wiki/Fixed_price_of_Coca-Cola_from_...]
The obvious way to raise the price by 50% is to cut the amount by a third, selling 4.33oz Cokes.
https://www.reddit.com/r/BottleDigging/comments/1kng6aq/coca... suggests that Coca-Cola was comfortable producing bottles in several different sizes.
Now, a 4 1/3 oz Coke is obviously too small to be worth bothering with. But that's also true of a 6 1/2 oz Coke. These sizes seem more like something you dispense with an eyedropper than something you drink. A normal can is 12 oz! Who'd want to buy a six-ounce beverage?
You can address both problems at once by doubling the price and increasing the volume all the way up to 8.67 oz.
Funny story, Coca Cola just announced thin 7.5oz cans last month, to be available in January.
Shrinkflation is often done by phasing out an old size, often by jacking up the price first to aid the sales of the "family size" version on its way out, and then introducing a "New" size that's just a bit smaller.
But even if there had been, an 8oz can is 23% bigger than a 6.5oz bottle. 6.5oz is ludicrously small. How did that become a commercial size in the first place?
As far as I can tell, a juice box today is 6.75oz, but you buy them in bulk and they're not actually large enough to be good for a small child's lunch.
But not everybody agrees with that kind of statement so here's a better one: Small soft drink cans are really good for single serve cocktails.
A single "cup" of coffee is also 6oz, so it's not exactly an abnormal drink size.
As a glass bottle is strange though. But it tends to feel more "Premium" to people
Soft drink companies cater to literally everyone. They eagerly want to sell to both my friend who drinks several liters a day and my grandma who treats half a can of coke as a nice treat and people like me who used to like soda but now mostly use it for mixing drinks and the occasional treat. That's why they sell multiple different formulas of "Coke without sugar" and why there's so much diversity in just the "Citrus flavored" sub category. I miss Vault and Sierra Mist.
Wine glasses have also gotten bigger over the years.
100 dollars = 10 decadollars
It’s still just slightly over €1 if you drink it standing at the bar.
They really have their priorities straight when it comes to food and drink prices.
I don’t think I ever took away a coffee during any of my vacations in Italy, and very rarely so anyone else doing so, either. Either drinking it standing at the bar or seated at a table.
Truly you could be making great coffee at home with <$75 of equipment. Gram scale, eBay secondhand conical hand grinder, department store kettle, pourover funnel, filters.
300g of water over 17g of freshly ground beans will pretty much always beat the K-cup on quality, is cheaper and produces less waste. You don't even need fancy beans, my go-to is the store brand bean from the supermarket.
Even cheaper, tastes better, and takes only slightly longer to make.
Maybe make it be a $3.33 coin?