Framework is the only laptop regarding which I've had someone ask "what brand is this?".

There's genuine interest (well, at least until they hear about the price) and I guess people intuitively understand that laptops don't really have to be replaced every now and then, it's just that mainstream offerings are built this way.

The other day I wrote a lengthy essay about all the pros and cons of the device from my perspective for one 18yo son of a friend, who insisted this would be his college laptop, because he's seen some YouTuber present it. I think he's decided already, so I focused on managing expectations.