To make that analogy closer to the Internet reality, I would say that Internet tracking is more like a cabal of shop-keepers, librarians, neighbors, utility pole workers, and so on who are keeping track of all the faces, all their habits, what they look at, what they say, who they interact with, and share this information amongst themselves, recording it in perpetuity. They also share details with the police and anyone who cares to purchase them.

When you talk about a "shopkeeper" it gives it a small community charm. The Internet is anything but that.