It's a large step up from "it's used for job postings in (or closely working with) mainland China", to "it's featured in Apple product announcements targeting a global audience of millions".

Has it been used in an Apple product announcement before? My search is imperfect, but I actually can't find an example (on their /newsroom subdomain).

As recently as two months ago, with the Airphone announcement, they weren't doing this:

https://www.apple.com/newsroom/2025/09/introducing-iphone-ai... ("Introducing iPhone Air, a powerful new iPhone with a breakthrough design")

> "The 40W Dynamic Power Adapter with 60W Max will be available in Canada, China mainland, Japan, Mexico, Taiwan, the Philippines, and the U.S."