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It's worth watching the short video, they specifically address it - link with timestamp:

https://youtu.be/mjWJsE7B1cs?si=vPyBiNeNIvKJ8nKV&t=137

If you have to explain it that way, you're going waaaay over most peoples' heads. That's why I suggest "flea market" or "art fair." Those are pretty much exactly like what's shown in the video.

Where I live, (Northeastern US) there are art fairs all over the place during the summer. They travel from park to park, every weekend showing up in a different place; and they look just like what's in the video. (Except they don't have the requirement that everything has to have something to do with the internet.)

So, you could define it an "internet art fair" and everyone would know exactly what you're talking about.

For sure! Just for the record, it's not my project. But your point stands - if I were to run an instance of it anywhere where the Japanese wordplay wasn't obvious (and "black market" wouldn't have this effect in English, obviously!) - then I fully agree.

"Internet Flea Market" sounds pretty great actually! :-)

Cheers

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