viaweb.com
web.archive.org
web.archive.org
John McArtyem (rtm@viaweb.com) is in charge of Viaweb's ordering system, hardware and security.
So this is Morris staying incognito!? ("Mac - RTM") Probably because of being in the PhD program at the same time?
"The Bunster" was his girlfriend (now wife).
the html forms submit to /x like YC.news do!
The original white paper for the company, then called WebGen.
"We do not expect that the web will replace printed catalogs. We do expect that it will eventually account for a substantial fraction of catalog sales. The Internet, like the telephone and the print media, will be a valuable sales tool for those who know how to use it."
http://web.archive.org/web/19971022012152/www.viaweb.com/vw/rtml.html
PG, RTM, TLB: any chance you could show us some of the Common Lisp code that implements RTML? I suppose code snippets of the internal implementation wouldn't go over with Yahoo's lawyers... I've read everything I can find (like this: http://lib.store.yahoo.net/lib/paulgraham/bbnexcerpts.txt) already; what I really want is to look at the code.
Edit: Sorry, the essay I was thinking of was "The Other Road Ahead".