It's better at that than Rust because it's less abstracted, and it's better at that than C because you don't have to worry all the toolchain nonsense / weird conventions / weak type system of the C ecosystem.
As a small example wrt Rust: resetting an arraylist/vector while reusing its memory is a weirdly complicated trick https://lobste.rs/s/emvkea/why_we_didn_t_rewrite_our_feed_ha...
I think I don't need to provide references for C.
It's a new pathway to mastery that really works well for some people. That in itself is much more valuable than any new specific feature the language has to offer, although the ability of the toolchain to cross-compile reliably not only Zig but also C and C++ code does play into that.
And, while not yet 100% there, instant incremental rebuilds also help to achieve faster feedback loops.
People like Zig because it's a tool that helps them become better programmers, faster.