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So all it takes to declare the "Most Profitable Company in the World" deteriorating and coming to an end is some hiccups with a fairly new product?

I agree, this is fast, but not in the way you mean.

http://money.cnn.com/2012/08/20/technology/apple-most-valuab...

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I think "most profitable" and "deteriorating" are perfectly capable of being orthogonal. If nothing else, the profit or its first derivative w.r.t. time could be declining while still being the highest in the world. No opinion on Apple.

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