Yes, I observe a 30-40x slowdown with that method on my interpreter. I was perfectly aware of the cost, Anton Ertl had shown in the 90ies that it wasn't the best on Pentium already [1].
The trick is that you can regain 100% the speed of C (or machine code) by native-coding the critical parts. It's pretty much the same cheating method as JIT or calling native code with an FFI, just manual.
In this regard, a simple, naive subroutine threaded scheme makes it very trivial to do. Think Lua extensions but even more easy because you don't have dynamic types or GC memory. Seriously, when I look hear that language X is "easy to extend" and I look at it... No, it is not.
I have come to the same conclusions as eForth "independently" (I have looked at many Forth systems before making my own, so there could be some influences), except I wasn't interested in compatibility with the standard, so I ditched the counted strings for C's ASCIIZ strings. This makes interfacing with C/C++ libraries as straightforward as you can get.
I quite don't understand why eForth goes for C++; I do see its value to parse more complex languages but Forth? I also don't see the value of multithreading. Cooperative schemes usually work well enough and are easier to handle. If concurrency is needed, multiple programs with RPC, shared memory or pipelines are options usually available (some options are more portable than others, though).
> So, the question is, how to encourage today's world of C programmers to take a look at Forth.
This is a huge mistake. If you make a Forth for others instead of doing it for your own needs, you are doing it wrong. Doing it for yourself, and not being tied by backwards compatibility because you have published your Forth and you don't want to lose your audience, leads to vastly different answers.
[1] http://www.complang.tuwien.ac.at/projects/forth.html