- just make iPad more useful and support MacOS - it's not gonna canibalize Mac, they sale each year 2x more iPads than Macs and 12x more iPhones than Macs.
- make macbook Pro standard with 32GB RAM / 1TB drive (macbook air with 500GB) and cheaper upgrades. It's not like those chips are expensive. Better to sell 2x more devices with smaller margin than holding to your margin like virginity.
As for services they could go other way:
- be AI gateway like OpenRouter and charge user 10% for token credits topup like electricity bill. Devs then don't have to setup back-end, protect API key, setup billings, auth etc or charge end user more with subscription.
- make powerful Apple TV or cheaper Mac Mini for all users. Create a distributed computing platform that user can opt-in. Now you are competing with CloudFlare. Those devices normally do nothing during night but could generate/compute stuff, execute some lambda in sandbox, work as a proxy. Give 30-50% for device upgrades for such users that opted-in for 2 years.
[0] https://stockanalysis.com/stocks/aapl/metrics/revenue-by-seg...